In the case of Google, the service is named Stadia - a Netflix-like game service that streams games to a variety of devices, no game console required. Microsoft's Xbox division, which makes the Xbox game console line, feels the threat from Google and Amazon because of one word: streaming.
"But we see Amazon and Google as the main competitors going forward." "When you talk about Nintendo and Sony, we have a ton of respect for them," Xbox leader Phil Spencer told Protocol in an interview published this past February. In the long term, Microsoft says it's more worried about competition from companies like Amazon and Google rather than the so-called console wars. As long as you're paying for its services, Microsoft doesn't mind if you're doing it on an Xbox, a PC, or a smartphone. It's impossible to know exactly what percentage of Xbox One owners are paying for Game Pass, but that's less important than ever to Microsoft - the company has intentionally moved its attention away from which console you buy and toward subscriptions services like Game Pass. Notably, it's a huge increase over user numbers from last year - from around 1 million in March 2019 to over 2.2 million in April 2020 - no doubt due to pricing changes with the service, coupled with a more competitive library that takes advantage of Sony's first-party exclusives, such as "Marvel's Spider-Man" and "God of War," among others.Įven with that major increase, less than 2% of PlayStation 4 owners are paying for PlayStation Now. The service launched way back in 2014 on the PlayStation 3 before heading to the PlayStation 4, and Sony says just 2.2 million people are paying for the service as of late April. Sony's equivalent service, PlayStation Now, hasn't had quite the same trajectory.
Game Pass now boasts over 10 million users, as of late April. In the years since, Xbox Game Pass has become one of the best deals in gaming - a coup from Microsoft's Xbox division in a console cycle dominated by Sony's PlayStation 4.
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If you're thinking, "That sounds sort of like Netflix," you'd be right, although with Game Pass you download titles instead of streaming them. Moreover, every major Xbox game published by Microsoft, from "Halo" to "Gears of War" to "Forza Motorsport," would be published to the service at launch as part of the library. The service would offer a curated library of over 100 games, and it cost just $10 per month. In the summer of 2017, Microsoft made an ambitious bet on a new Xbox service: Game Pass.
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